{"product_id":"9780996858007","title":"Growing Global: Lessons for the New Enterprise","description":"\u003cp\u003eThe modern corporation exists in a world today defined by speed, scale, \u0026amp; connectivity. But while technological advances have made it easier to operate across borders, managing a Globally Integrated Enterprise (GIE) remains a challenge for business leaders. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eGrowing Global: Lessons for the New Enterprise, \u003c\/em\u003e\u003c\/strong\u003epublished by the Center for Global Enterprise (CGE), examines the forces transforming global business \u0026amp; how leaders can apply real-world management lessons to their organizations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eGrowing Global\u003c\/em\u003e\u003c\/strong\u003e draws from the insight \u0026amp; experience of accomplished global leaders affiliated with the CGE. The authors describe key drivers of global economic integration – such as information networks, mobility, \u0026amp; disruptive technologies. And they focus on what’s changed over the past decade \u0026amp; what they expect will change in the decade ahead. \u003cem\u003eGrowing Global\u003c\/em\u003e offers recommendations that can help guide business leaders from all backgrounds, industries, and those simply curious about management and contemporary business models:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eBeyond Translation:\u003c\/em\u003e Shelly Lazarus, \u003c\/strong\u003eformer worldwide CEO of Ogilvy \u0026amp; Mather, examines how to build a global brand that transcends borders, yet resonates locally. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eCompany Culture: The Foundation for Lasting Performance\u003c\/em\u003e: Douglas Haynes\u003c\/strong\u003e, President of Point72 Asset Management and former Director at McKinsey \u0026amp; Company, argues that shaping a positive company culture should be management's number one priority due to its leveraging impact on performance.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eA Market Force Like No Other\u003c\/em\u003e: Chris Caine\u003c\/strong\u003e, President of CGE, \u0026amp; IBM’s former VP for governmental programs, explains how companies can optimize their relationships with governments \u0026amp; the crucial importance of building government trust.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eSpurring Creative Genius for Society's Benefit:\u003c\/em\u003e David Kappos\u003c\/strong\u003e, former Director of the U.S. Patent \u0026amp; Trademark Office, discusses IP \u0026amp; megatrends impacting the global economy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eAdvantage: Supply Chain\u003c\/em\u003e: Jean-Pascal Tricoire\u003c\/strong\u003e, Chairman \u0026amp; CEO of Schneider Electric, describes how Schneider transformed their supply chain management from a cost-cutting function to a source of competitive advantage. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eA 20-Year Arc of Rapid Change and Innovative Disruption\u003c\/em\u003e: Jerry Yang\u003c\/strong\u003e, co-founder of Yahoo!, says that disruptive innovation involves good ideas \u0026amp; new technologies, but also a business model that attracts customers \u0026amp; a management model that enables a company to pivot.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eForces of Change: Networks, Data \u0026amp; Platforms: \u003c\/em\u003e\u003c\/strong\u003e​Peter Evans, a VP of the CGE, discusses how ecosystems, big data, \u0026amp; platform business models are transforming the corporate landscape.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWhere did the Growth Go?:\u003c\/em\u003e\u003c\/strong\u003e \u003cstrong\u003eKevin Warsh\u003c\/strong\u003e, former member of the Board of Governors of the Federal Reserve System, \u0026amp; \u003cstrong\u003eMichael Spence\u003c\/strong\u003e, recipient of the 2001 Nobel Memorial Prize in Economic Sciences, focus on the two largest economies in the world – China \u0026amp; the U.S. They emphasize the need for business leaders to develop an understanding of economic trends \u0026amp; to press for overdue reforms. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eManaging the Opportunities and Challenges of Innovation\u003c\/strong\u003e\u003c\/em\u003e: \u003cstrong\u003eSam Palmisano\u003c\/strong\u003e, founder of the CGE \u0026amp; former Chairman, CEO \u0026amp; President of IBM, explores a number of management issues that arise amid technology-driven changes impacting the labor market. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"The Center for Global Enterprise","offers":[{"title":"Default Title","offer_id":47030007038192,"sku":"9780996858007","price":26.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996858007_p0.jpg?v=1763954333","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996858007","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}