{"product_id":"9780996919067","title":"Customer Moat: How Loyalty Drives Profit","description":"\u003cp\u003e\u003cstrong\u003e\"A Practical Guide to a Winning Business Strategy\"\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the \u003cem\u003eCustomer Moat\u003c\/em\u003e expands the field of strategy far beyond Porter’s Five Forces and SWOT.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTold through engaging stories that range from the marketing research of Andrew Ehrenberg to the pricing power of See’s Candies, from the competitive behavior of the Galápagos finches to Costco’s rule that drives low costs, the Customer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe CMF also details the eight fundamental tools that all companies possess for attaining greater competitiveness. These tools build intrinsic loyalty within a company’s customer base and work to improve the bottom line by achieving greater market share and higher profit margins. In a complex world, the \u003cem\u003eCustomer Moat \u003c\/em\u003epresents a powerful compass for guiding businesses toward real-world results.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Eddie Sung","offers":[{"title":"Default Title","offer_id":49849799573744,"sku":"9780996919067","price":34.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996919067","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}