{"product_id":"9780996943383","title":"Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies","description":"\u003cp\u003eThe advertising industry has reached a critical, dangerous point in its development. Agencies are destroying themselves with growing workloads and declining fees—a recipe for disaster. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMadison Avenue Manslaughter \u003c\/i\u003eoutlines the hows and whys of steadily declining fees, increased workloads, diminishing industry morale, kickback scandals and opacity characterizing relationships among advertisers, holding companies, media buying companies and creative ad agencies. Not only does Michael Farmer's exposé offer the world's first effective definition of the real agency problem, it's the first time an advertising expert has offered corrective solutions to avoid inevitable disaster. \u003c\/p\u003e\u003cp\u003eMichael Farmer's \u003ci\u003eMadison Avenue Manslaughter \u003c\/i\u003ehas been called \"required reading for everyone who works in advertising—marketers and agencies alike.\"\u003c\/p\u003e","brand":"LID Publishing USA","offers":[{"title":"Default Title","offer_id":47021370015984,"sku":"9780996943383","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780996943383_p0.jpg?v=1763891235","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780996943383","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}