{"product_id":"9780997358728","title":"Innovation Thinking Methods for the Modern Entrepreneur: Disciplines of thought that can help you rethink industries and unlock 10x better solutions","description":"\u003cp\u003e\u003cstrong\u003eBuilding \"step-function\" better things is going to be every innovator's job the next few years. This book introduces the framework that can help you find those solutions simply and reliably\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIncreasingly, product teams inside of startups or larger companies are under pressure to consistently create step-function better products, advanced ideas, and future-proof strategies. Reliably coming up with substantially better (\"10x better\") solutions is fast becoming the minimum criteria for entry for new products, as those are the only ones that have a hope of getting the attention of users and the press in an increasingly attention-scarce world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt's often thought that those types of \"world-changing\" ideas and solutions are rare things, found either in the minds of geniuses, or that hit like lightning bolts of inspiration.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book shows that finding those solutions isn't an elusive art form, but rather a simple thinking discipline that is easy to understand and adopt, and can be used by anyone, in any team, to start thinking like a product visionary.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn the ground-breaking \u003cem\u003eInnovation Thinking Methods\u003c\/em\u003e, entrepreneur and tech CEO Osama A. Hashmi introduces the discipline of \"innovation-thinking\", based on the methods and techniques he's applied over the past 15 years to build strong innovation cultures in his award-winning tech companies, and to help entrepreneurs and enterprise companies refocus their thinking back towards ambitious goals and more meaningful pursuits.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEasy to read in 1-2 sittings, written in an accessible and conversational style, and full of thought-experiments, powerful questions and examples, and criticism of the status quo presented through a touch of humor, \u003cem\u003eInnovation Thinking Methods \u003c\/em\u003eis an indispensable guide to anyone wanting to kickstart a strong orientation towards substantial innovation within their companies or work.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Next Thirty Press","offers":[{"title":"Default Title","offer_id":47035033846000,"sku":"9780997358728","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780997358728_p0.jpg?v=1763944380","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780997358728","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}