{"product_id":"9780997370812","title":"Captivate and Engage: The Definitive Guide for Nonprofit Websites","description":"\u003cp\u003e\u003cstrong\u003eWhat nonprofit experts are saying about Captivate and Engage\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003e“If you are one of thousands of nonprofit professionals\u003cbr\u003e struggling to convey your mission online, read this book now.”\u003cbr\u003e —Tom Ahern, Ahern Donor Communications, Author, Seeing Through a Donor’s Eyes\u003c\/p\u003e  \u003cp\u003e“St. Baldrick’s Foundation has become the #1 private funder of childhood cancer\u003cbr\u003e research because of the thousands of people worldwide who have supported our\u003cbr\u003e volunteer-powered charity. THAT would not be possible without the online tools we\u003cbr\u003e offer for people to get involved. Firespring has been instrumental in helping us to\u003cbr\u003e realize our vision with respect to our website, our online event-in-a-box offerings,\u003cbr\u003e and our associated digital marketing capabilities. What has helped us to succeed is\u003cbr\u003e now available to you in this must-read for any nonprofit competing in today’s market-\u003cbr\u003e driven environments.”\u003cbr\u003e —Kathleen Ruddy, CEO, St. Baldrick’s Foundation\u003c\/p\u003e  \u003cp\u003e“Don’t miss this! It’s a wonderfully readable guide for nonprofits about how to create\u003cbr\u003e an online presence that is focused on donors and optimized for results. Every single\u003cbr\u003e organization these days needs to be having honest and fluid conversations with their\u003cbr\u003e constituents. Jay and Randy do a remarkable job of showing how an engaging website\u003cbr\u003e can facilitate those conversations and foster donor loyalty for the long haul.”\u003cbr\u003e —Beth Kanter, Trainer, Speaker and Author, Beth’s Blog, Co-Author, The\u003cbr\u003e Networked Nonprofit\u003c\/p\u003e  \u003cp\u003e“Cool book. Easy to read. Practical. Accessible. Confirmed that Facebook isn’t the\u003cbr\u003e answer to everything. Reaffirmed my commitment to blogging. And I learned\u003cbr\u003e bunches of new stuff.”\u003cbr\u003e —Simone P. Joyaux, ACFRE, Adv Dip, Owner, Joyaux Associates, Co-Author\u003cbr\u003e of Keep Your Donors\u003c\/p\u003e  \u003cp\u003e“Most donors, event attendees, volunteers and prospective donors will visit your website\u003cbr\u003e BEFORE they take action. Finally a resource that understands! A book filled with\u003cbr\u003e real-life, innovative ideas to help any nonprofit master their online presence.”\u003cbr\u003e —Lori L. Jacobwith, Founder, Ignited Fundraising\u003c\/p\u003e  \u003cp\u003e“Captivate and Engage is a must-read for every nonprofit, even if they don’t have a\u003cbr\u003e website redesign project on the horizon. The ‘ideas to steal’ and ‘someone doing it\u003cbr\u003e right’ features provide simple, yet substantive, tips and examples that nonprofits can\u003cbr\u003e implement today.”\u003cbr\u003e —Rick Cohen, Director of Communications and Operations, National\u003cbr\u003e Council of Nonprofits\u003c\/p\u003e  \u003cp\u003e“Working with Firespring was one of the best decisions I’ve made in my professional\u003cbr\u003e career. The advice provided in the book is the same advice we followed for years while\u003cbr\u003e I was at the St. Baldrick’s Foundation. These are actionable and realistic ideas that you\u003cbr\u003e can begin implementing today.”\u003cbr\u003e —Natalie Stamer, Vice President, Content \u0026amp; Digital Marketing, Muscular\u003cbr\u003e Dystrophy Association\u003c\/p\u003e","brand":"Stéphane Béguinot","offers":[{"title":"Default Title","offer_id":47133939564784,"sku":"9780997370812","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780997370812_p0.jpg?v=1763942579","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780997370812","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}