{"product_id":"9780997524222","title":"How To Lead and Compete In A Digital Universe: Growing Your Business In A Digitally Distracted World","description":"\u003cp\u003e\u003cstrong\u003ePreparing business leaders with the big-picture understanding needed in order to lead sales and marketing efforts in our digitally distracted world.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWritten by sales and marketing expert and Revenue River Marketing’s founder and managing partner Eric Pratt, \u003cem\u003eHow to Lead \u0026amp; Compete in a Digital Universe\u003c\/em\u003e lays out the components for a hyper-digital strategy to help organizations compete for new business in the places their prospects frequent. To prepare you to lead organizational change, Eric defines the big decisions business executives face around their growth strategies in a digital marketplace. By understanding our complex marketplace, mobile landscape, and need for instant gratification you’ll be prepared to lead the organization towards a successful set of strategies and tactics to help you compete in our digital universe.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Revenue River Marketing","offers":[{"title":"Default Title","offer_id":47010320089328,"sku":"9780997524222","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780997524222_p0.jpg?v=1763942827","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780997524222","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}