{"product_id":"9780997585506","title":"The Start: Journey to Entrepreneurship","description":"\u003cp\u003e\u003cb\u003eJOURNEY TO ENTREPRENEURSHIP\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNobody becomes an entrepreneur because it's easy. \u003cbr\u003eThey are driven by an unstoppable dream. It's a life calling, not a career. They hold themselves to relentlessly high standards, and when they fall, they fall hard.\u003c\/p\u003e\u003cp\u003eEntrepreneurs who start businesses armed only with ideas and a rough plan - rather than a structured organization backed with capital, talented employees and a full stock of products - face a multitude of unique challenges. As a result, these business owners often have colorful and illuminating war stories of survival - especially from their early years. Sometimes they make their way via trial and error, sometimes with luck, but usually it is through perseverance.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTHE START - JOURNEY TO ENTREPRENEURSHIP\u003c\/b\u003e is the result of candid conversations with active entrepreneurs from vastly different styles and backgrounds that allows us to discover some common and not so common traits that often go unrecognized.\u003c\/p\u003e\u003cp\u003eThey share the defining moments in their journey to entrepreneurship, from childhood business ambitions to early work life, revealing the moment they crossed over from \"I'm going to be an entrepreneur\" to \"I am an entrepreneur\" and the reaction they received from friends and family.\u003c\/p\u003e\u003cp\u003eYou'll read about the success and failure they encountered along the way, as well as the lessons learned that they still apply today. If you've ever thought about going into business for yourself, chances are you will probably recognize some of the same feelings of doubt and exhilaration described within the pages of these fascinating, inspirational and motivating stories. \u003cbr\u003e\u003cb\u003eTHE START\u003c\/b\u003e is a must-read for entrepreneurs at every level. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFeaturing Conversations with:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDUANE SIEBERT\u003c\/li\u003e\n\u003cli\u003eJ. NICHOLE SMITH\u003cbr\u003eMATT TRAINER\u003c\/li\u003e\n\u003cli\u003eKIMBERLY SPENCER\u003cbr\u003eHANS RIJFKOGEL\u003c\/li\u003e\n\u003cli\u003eCOURTNEY KOSTELECKY\u003c\/li\u003e\n\u003cli\u003eMATT BROWN\u003c\/li\u003e\n\u003cli\u003eANTHONY D. SMITH\u003c\/li\u003e\n\u003cli\u003eDAVE McGARRY\u003cbr\u003eJESS AND SARA OWEN\u003c\/li\u003e\n\u003cli\u003eDORINA LANZA\u003c\/li\u003e\n\u003cli\u003eJACK AUSTIN\u003c\/li\u003e\n\u003cli\u003eJIMENA CORTES\u003cbr\u003eARMAND AGUILLON\u003c\/li\u003e\n\u003cli\u003ePATRICK MEJIA\u003cbr\u003eDANIEL GIORDANO\u003c\/li\u003e\n\u003cli\u003eCHRIS DALEY\u003c\/li\u003e\n\u003cli\u003eVANESSA LAMARO AND MARY MARTIN\u003c\/li\u003e\n\u003cli\u003eBRIAN HOWER\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Ainsley \u0026 Allen","offers":[{"title":"Default Title","offer_id":49977429098736,"sku":"9780997585506","price":14.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780997585506","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}