{"product_id":"9780997585582","title":"NeuroAuthority: How to Create Authority Positioning in the Subconscious and be Remembered","description":"\u003cp\u003eWhat is “NeuroAuthority” anyway? At a high level, it’s the combination of neuroscience and authority marketing.\u003c\/p\u003e  \u003cp\u003eNeuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled awareness.\u003c\/p\u003e  \u003cp\u003eAuthority marketing helps entrepreneurs leverage their knowledge to gain authority status in their industry. This authority status then allows them to dramatically amplify their message and convert their new audience into higher paying customers. In other words, it’s the process for positioning yourself as an authority, or even a celebrity, in your marketplace.\u003c\/p\u003e  \u003cp\u003eNeuroAuthority is the science of creating authority positioning in the subconscious area that is below the levels of controlled awareness. It’s using the proven tools of neuroscience to determine why we deem one person as an “expert” over another and then applying the research so you can use it to get more clients.\u003c\/p\u003e  \u003cp\u003eTraditional methods used by marketers won’t trigger decisions at a subconscious level. They just use whatever the “shiny button” is at the moment, and hope that it will work. Instead, they should use a scientific approach to capture insights that predict why prospects will choose to follow, respect, and eventually buy from one person over another.\u003c\/p\u003e  \u003cp\u003eIn his latest book, Best Selling Author and Entrepreneur, Brian Ainsley Horn reveals the concept of NeuroAuthority and uses case studies to back up his findings. He also provides actionable applications of it for entrepreneurs, small business owners, and professionals.\u003c\/p\u003e","brand":"AINSLEY \u0026 ALLEN PUBLISHING LLC","offers":[{"title":"Default Title","offer_id":47127836983536,"sku":"9780997585582","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780997585582_p0.jpg?v=1763943047","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780997585582","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}