{"product_id":"9780997826029","title":"FANtastic Marketing: Leverage Your Fan Factor, Build a Blockbuster Brand, Score New Customers, and Wipe Out the Competition","description":"Are you a business owner that finds the world of digital marketing confusing, overwhelming, and down-right complicated?\u003cp\u003eFinding it difficult to stay current on the latest marketing tactics and wondering which ones really work?\u003c\/p\u003e\u003cp\u003eWould you like to grow your business, build your brand, and increase your sales?\u003c\/p\u003e\u003cp\u003eIf you answered yes to either of these questions, then FANtastic Marketing is the right book for you.\u003c\/p\u003e\u003cp\u003eIn FANtastic Marketing, acclaimed marketing strategist Meredith Oliver blazes a trail through the competitive world of internet commerce, showing the reader exactly how to make use of all that the internet has to offer and transform customers into fans.\u003c\/p\u003e\u003cp\u003eNot one to be intimidated by the technical complexity of internet marketing, Oliver calls on her own internet competence to break down the barriers holding many back from developing a successful presence on the web.\u003c\/p\u003e\u003cp\u003eWith a fast-paced, engaging style, the author reveals all the necessary moves for gaining command in the online environment.\u003c\/p\u003e\u003cp\u003eChapters packed with practical directions and exercises detail the psychology of brand loyalty, the critical roles of social media and content marketing, the necessity of online and offline congruence, and the uses of analytical measures.\u003c\/p\u003e\u003cp\u003eTopics include: Fan Psychology, Digital Marketing, Social Media, Content Marketing, Online Reviews, Sales and Customer Experience.\u003c\/p\u003e\u003cp\u003eReaders will come away armed with confidence they can win big in the world of internet marketing.\u003c\/p\u003e","brand":"Meredith Communications","offers":[{"title":"Default Title","offer_id":47023453044976,"sku":"9780997826029","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780997826029_p0.jpg?v=1763943243","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780997826029","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}