{"product_id":"9780997875409","title":"Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience","description":"\u003cp\u003e\u003cstrong\u003eA complete guide for beginners and pros alike which maps out a stress-free, repeatable, step-by-step process for effective content marketing -- written by a business owner, marketing consultant, and leading authority on the subject.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAnnoying, dusty old marketing strategies don't work anymore.\u003c\/p\u003e\u003cp\u003eToday, it's all about inbound marketing -- drawing (not dragging) customers to your business with helpful information they are actively searching out.\u003c\/p\u003e\u003cp\u003eIt's called \u003cem\u003econtent marketing,\u003c\/em\u003e and it's how marketing happens today.\u003c\/p\u003e\u003cp\u003eThe bad news? It's up to you to create online content that works -- and somehow make it stand out among the sea of information that's already online.\u003c\/p\u003e\u003cp\u003eNo pressure!\u003c\/p\u003e\u003cp\u003eEnter \u003cem\u003eMaster Content Marketing.\u003c\/em\u003e Pamela Wilson has written a step-by-step guide through the content marketing process. It works for both B2B (business-to-business) and B2C (business-to-consumer) content creation.\u003c\/p\u003e\u003cp\u003eIt works even if you're not a \"born writer.\"\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson.\"\u003c\/em\u003e - Brian Clark, CEO Rainmaker Digital, and founder of Copyblogger (from the Foreword)\u003c\/p\u003e\u003cp\u003e\u003cem\u003eMaster Content Marketing\u003c\/em\u003e is for lazy content marketers.\u003c\/p\u003e\u003cp\u003eWell ... not \u003cem\u003elazy,\u003c\/em\u003e exactly. Let's say \u003cem\u003eefficient.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eYou're about to discover:\u003c\/p\u003e\u003cp\u003eHow to create a content marketing strategy that guides customers to know, like, and trust your business -- and that builds your audience every time you hit publish\u003c\/p\u003e\u003cp\u003eAn ultra-efficient step-by-step process for creating your content in a way that fits into your busy schedule\u003c\/p\u003e\u003cp\u003eThe seven essential elements of a successful piece of content -- once you know what they are, you can snap together content like a simple puzzle\u003c\/p\u003e\u003cp\u003eHow to capture and use your best content ideas so you can avoid the \"blank page blues\"\u003c\/p\u003e\u003cp\u003eEasy-to-use templates for your headlines, subheads, first sentences, and more\u003c\/p\u003e\u003cp\u003eDuring her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and the former Executive VP of Educational Content at Rainmaker Digital.\u003c\/p\u003e\u003cp\u003eHer passion is teaching -- and she has a gift for making complex topics simple and easy to understand.\u003c\/p\u003e\u003cp\u003eShe wrote \u003cem\u003eMaster Content Marketing\u003c\/em\u003e to give you a step-by-step process for creating effective content marketing in a stress-free, fun, and repeatable way.\u003c\/p\u003e\u003cp\u003eGet \u003cem\u003eMaster Content Marketing\u003c\/em\u003e for all the encouragement, resources, and guidance you need to build your online presence with content marketing.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Zurek Design LLC","offers":[{"title":"Default Title","offer_id":47014222758128,"sku":"9780997875409","price":16.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780997875409_p0.jpg?v=1763943399","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780997875409","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}