{"product_id":"9780997980707","title":"Secrets to Successful Events: How to Organize, Promote and Manage Exceptional Events and Festivals","description":"\u003cp\u003eWhether you're a first-time event organizer or a seasoned pro, you'll learn how to plan, implement, promote and manage festivals and community events of all sizes. This essential handbook walks you through each step of running a successful event in a logical progression.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eDiscover how to find your organizing committee and on-site volunteers.\u003c\/li\u003e \u003cli\u003eExplore event themes for music, food, wine, beer, books, film and air shows.\u003c\/li\u003e \u003cli\u003eFind out what sponsors need and want, and how budgets, money handling and online ticket sales work.\u003c\/li\u003e \u003cli\u003eMaster the key components of marketing a festival, and social media and publicity strategies to use before, during and after your event.\u003c\/li\u003e \u003cli\u003eLearn the steps to book talent - headliners, artists, speakers, musicians, pilots, performers, winemakers, authors, chefs, entertainers and brewmasters.\u003c\/li\u003e \u003cli\u003eReview revenue generating options and what's needed to sell food, drinks and merchandise.\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eYou'll find a wealth of insights, tips, tools and resources based on the author's years of hands-on experience.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Flying Compass Press","offers":[{"title":"Default Title","offer_id":49849803800816,"sku":"9780997980707","price":24.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780997980707","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}