{"product_id":"9780998262703","title":"The Gen-Savvy Financial Advisor: Advising the Generations in the New Age of Uncertainty","description":"\u003cp\u003eThere have been big changes in consumers’ buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eUnderstanding clients’ age-based points of view is an indispensable soft skill that you can use to establish connections and make sales.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNew attitudes about investing break down along generational lines and this book is the definitive guide to tailoring financial services and building relationships with clients based on these new generation-specific expectations and experiences. Whole chapters are devoted to each of the four generations - Matures, Baby Boomers, Generation Xers, and Millennials - and their unique approaches to finance and investing. Marston offers detailed guidelines and an arsenal of proven techniques to help the advisor best serve investors of all ages.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThrough this book, Marston conveys the changing demographics and shifting experiences that are giving many financial advisors anxiety they haven’t felt since the Great Recession. But he also shares a path forward.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Generational Insights","offers":[{"title":"Default Title","offer_id":47021385482480,"sku":"9780998262703","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780998262703_p0.jpg?v=1763893060","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780998262703","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}