{"product_id":"9780998332000","title":"The Social Media Cookbook: Strategic Marketing Recipes for Small Business Success","description":"Does your small business need a go-to plan for social media marketing?\u003cp\u003eSuccessful social media marketing is like great cooking: you need to understand the basics, have the right tools, know how to follow a recipe, and have the confidence to mix in a dash of creative inspiration. The Social Media Cookbook is a go-to guide for small businesses looking to get started \"cooking\" on social media, develop a strategy, or spice up their existing social media with tips and techniques to increase engagement and build up a loyal base of customers.\u003c\/p\u003e\u003cp\u003eInside, you will find:\u003cbr\u003e• Instructions and how-to guides for all the major social media platforms for business: Facebook, Twitter, LinkedIn and Instagram\u003cbr\u003e• Overviews of some of the other fastest-growing social media platforms\u003cbr\u003e• Sample \"recipes\" that small and medium-sized businesses have used to reach their social media goals\u003cbr\u003e• Examples you can replicate from the \"Head Chefs\" - social media campaigns and tactics from some of the world's best-known brands\u003c\/p\u003e\u003cp\u003eAlong the way, The Social Media Cookbook sprinkles in numerous tips, strategies and techniques for mounting social media campaigns, coming up with fresh content, and planning your social media activity.\u003c\/p\u003e","brand":"Stairstep Press","offers":[{"title":"Default Title","offer_id":47036197765360,"sku":"9780998332000","price":23.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780998332000_p0.jpg?v=1763942195","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780998332000","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}