{"product_id":"9780998407104","title":"Doing Digital Right","description":"Is your company prepared for the next digital shift in business? \u003cp\u003eAuthor and digital consultant Louis Lamoureux makes the case that we are entering a third digital era-one in which established companies have a better chance at winning than startups.\u003c\/p\u003e\u003cp\u003eLearn how to embed digital in your products and services, drive down your operating costs, and dramatically improve your customer's journey. Be the disrupter in your industry.\u003c\/p\u003e\u003cp\u003eIn this book, you'll discover:\u003cbr\u003e• New research and clear evidence that companies that embrace digital technology outperform their industry peers\u003cbr\u003e• Why the world is moving beyond Social and Mobile to Artificial Intelligence and Robotics-and why you need to do the same\u003cbr\u003e• The key technologies that are driving the next digital era\u003cbr\u003e• How to define the digital initiatives that your company should undertake\u003c\/p\u003e\u003cp\u003eThe book's research shows that S\u0026amp;P 500 companies that are more active in digital initiatives achieve 6% more market cap growth on average than less active companies.\u003cbr\u003eThat is $1 billion more value growth per year. Profitability, return on assets and revenue growth are also examined. Digitally active companies perform better.\u003c\/p\u003e","brand":"Third Digital Inc.","offers":[{"title":"Default Title","offer_id":50086539821296,"sku":"9780998407104","price":9.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780998407104","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}