{"product_id":"9780998487120","title":"Capon's Marketing Essentials","description":"\u003cp\u003eAt \u003cstrong\u003e186 pages and 20 chapters\u003c\/strong\u003e, \u003cem\u003eCapon's Marketing Essentials\u003c\/em\u003e provides the essence of marketing.\u003c\/p\u003e\u003cp\u003eDeveloped by popular request,\u003cem\u003e Capon’s Marketing Essentials\u003c\/em\u003e highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either \u003cem\u003eManaging Marketing in the 21\u003c\/em\u003e\u003cem\u003est\u003c\/em\u003e\u003cem\u003e Century\u003c\/em\u003e or \u003cem\u003eCapon’s Marketing Framework\u003c\/em\u003e. What \u003cem\u003eCapon’s Marketing Essentials\u003c\/em\u003e lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCapon’s Marketing Essentials\u003c\/em\u003e contains Internet links to additional material, video\/audio interviews, and multiple choice and true\/false questions and answers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Wessex Inc","offers":[{"title":"Default Title","offer_id":49898544038128,"sku":"9780998487120","price":259.7,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780998487120","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}