{"product_id":"9780998721101","title":"Death of a Marketer: Modern Marketing's Troubled Past and a New Approach to Change the Future","description":"Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But mere survival is no longer a mark of fitness. Audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing's Agile future.","brand":"Corsac Publishing","offers":[{"title":"Default Title","offer_id":49827955310832,"sku":"9780998721101","price":14.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780998721101","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}