{"product_id":"9780998861715","title":"Do You Know What a Book Publicist Does?: A Guide for Creating Your Own Campaigns","description":"\u003cp\u003eAre you an author? Is your book about to be published? Are you wondering how to promote your book? \u003c\/p\u003e\u003cp\u003eOver the years, Claire McKinney has found that the lack of information on how book promotion works has left most authors in the dark, without a clear idea of how they can contribute to their own campaigns. In her book, she opens a window into the world of media relations and publicity so that authors will learn:\u003c\/p\u003e\u003cp\u003eHow to promote your book to the media\u003c\/p\u003e\u003cp\u003eHow to create your own media contact list\u003c\/p\u003e\u003cp\u003eHow to write press materials and how to use them\u003c\/p\u003e\u003cp\u003eHow to create a timeline and plan a campaign on your own\u003c\/p\u003e\u003cp\u003eHow to pitch, who to pitch to, and when\u003c\/p\u003e\u003cp\u003eHow to talk to your publisher about publicity\u003c\/p\u003e","brand":"Plum Bay Publishing, LLC","offers":[{"title":"Default Title","offer_id":47111981990128,"sku":"9780998861715","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780998861715_p0.jpg?v=1763959345","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780998861715","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}