{"product_id":"9780998960807","title":"The Politically Incorrect Real Estate Agent Handbook: A Serious How-to Manual with a Sense of Humor","description":"WARNING: This book is not about politics nor does it promote being a jerk; however, victims, wimpy-minded, and \u003ci\u003elazy people will hate it.\u003c\/i\u003e\u003cp\u003eWow! This real estate handbook is not like the others: it has flow charts and over 100 common (and not-so-common) real estate agent tasks-presented as simple, step-by-step recipes. And it has pictures. And it's funny (or at least grin-worthy). In other words, it's comprehensive and not boring.\u003c\/p\u003e\u003cp\u003eThe best part is: as a collection of brief articles, this book is easy to digest in small bites; however, because real estate tasks are so interrelated, each article is heavily cross-referenced. This way, the reader may delve deep into any topic (or train of thought) by either turning the page or by following a cross-reference. Such layout makes for easy navigation now and in the future, because you'll wanna return to certain articles over and over again. So, you can read it from cover-to-cover, or you can choose your own real estate adventure, reading only the bits that fit your current curiosity.\u003c\/p\u003e\u003cp\u003eWhether you're a new real estate agent or are in need of a business boost, what you need now is this entertaining guide to real estate sales. If you buy only one real estate agent book, make it this one; you'll carry it with you everywhere.\u003c\/p\u003e\u003cp\u003eYou will learn:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow-to choose a broker who fits your needs\u003c\/li\u003e\n\u003cli\u003eHow-to maximize your prospecting efforts (including 105 ways to meet prospects)\u003c\/li\u003e\n\u003cli\u003eHow-to pre-qualify buyers and sellers (so you don't waste time on duds)\u003c\/li\u003e\n\u003cli\u003eHow-to discover what your buyers really want\u003c\/li\u003e\n\u003cli\u003eHow-to show property and help your buyers decide\u003c\/li\u003e\n\u003cli\u003eHow-to conduct a slam-dunk listing presentation\u003c\/li\u003e\n\u003cli\u003eHow-to attract buyers to your listings\u003c\/li\u003e\n\u003cli\u003eHow-to draft offers\/create contracts\/negotiate (including low-ball and multiple offer situations)\u003c\/li\u003e\n\u003cli\u003eHow-to get your clients to the closing table\u003c\/li\u003e\n\u003cli\u003eHow-to avoid commission breath and ensure you get paid\u003c\/li\u003e\n\u003cli\u003eHow-to study the marketplace through statistical analysis\u003c\/li\u003e\n\u003cli\u003eHow-to valuate real property and pick \u003ci\u003eThe Right Price\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003eHow-to business plan\/track agent stats\/identify and alleviate bottlenecks\u003c\/li\u003e\n\u003cli\u003eHow-to create a niche for more income\u003c\/li\u003e\n\u003cli\u003eHow-to create and practice scripts\u003c\/li\u003e\n\u003cli\u003eHow-to create and refine systems\u003c\/li\u003e\n\u003cli\u003eHow-to banish victimhood and take charge of your real estate sales business\u003c\/li\u003e\n\u003cli\u003ePlus much, much more!\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003eFlow Charts include:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eagent's daily routine\u003c\/li\u003e\n\u003cli\u003ethe buyer transaction\u003c\/li\u003e\n\u003cli\u003ethe seller transaction\u003c\/li\u003e\n\u003cli\u003ereal property valuation (finding fair market value)\u003c\/li\u003e\n\u003cli\u003epricing\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003eChapter titles include:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eProspecting\u003c\/li\u003e\n\u003cli\u003ePresentations\u003c\/li\u003e\n\u003cli\u003eValuation \u0026amp; Pricing\u003c\/li\u003e \u003cli\u003eAgency\u003c\/li\u003e\n\u003cli\u003eOffer \u0026amp; Contract\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eFrankly, this book should cost $100, but the author wants to give it away cheap. Get yours now before he changes his mind.\u003c\/p\u003e\u003cp\u003ep.s. It makes a great gift for the real estate agent on your list.\u003c\/p\u003e","brand":"Backyard Bookworks LLC","offers":[{"title":"Default Title","offer_id":49785471893744,"sku":"9780998960807","price":21.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780998960807","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}