{"product_id":"9780999187104","title":"The Art \u0026 Craft of Pr : Creating the Mindset and Skills to Succeed in Public Relations Today","description":"This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.","brand":"Ingram Pub Services","offers":[{"title":"Default Title","offer_id":47036205859056,"sku":"9780999187104","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780999187104_p0.jpg?v=1763946213","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780999187104","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}