{"product_id":"9780999556108","title":"Meeting at C-Level: An Executive's Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants","description":"\u003cp\u003e“I view this publication as essential reading for not only the C level executive but also anyone in the live events industry!”\u003c\/p\u003e\u003cp\u003eKen Sanders – President – Freeman\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eMeeting at C-Level\u003c\/em\u003e, Eric Rozenberg takes you through his twenty years of experience working with corporate management at Fortune 500 companies to help you discover the answer to one question…\u003c\/p\u003e\u003cp\u003eHow can you harness the true power of face-to-face meetings?\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBy discovering WHY you are holding the meeting in the first place!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThrough compelling narrative and real-life examples from events held all over the world, Rozenberg shares his strategic approach and simple 7-step methodology for creating high-impact meetings that increase business performance.\u003c\/p\u003e\u003cp\u003eTake action to begin hosting face-to-face meetings that align your stakeholders, implement corporate strategy, engage your customers, and fully transform your business.\u003c\/p\u003e\u003cp\u003e“It’s just what this industry needed—and what should be required reading in all MBA and leadership programs.”\u003c\/p\u003e\u003cp\u003eAlexandra L. Wagner, CMM – Chief Purpose Ambassador – SunTrust Bank\u003c\/p\u003e\u003cp\u003e“Through insightful, real-world examples, . . . Eric thoughtfully and repeatedly illustrates the value of not just how, but why to hold a meeting.”\u003c\/p\u003e\u003cp\u003eAaron Lee – CEO – Illuminati Studios, President of Entrepreneurs’ Organization South Florida\u003c\/p\u003e\u003cp\u003e“Eric’s ability to tie basic principles with storytelling is unique and extremely effective.\u003c\/p\u003e\u003cp\u003eI urge you to invest your time in reading this new book.”\u003c\/p\u003e\u003cp\u003eDeborah Sexton – President and CEO – Professional Convention Management Association\u003c\/p\u003e\u003cp\u003e“Eric brings a new approach to aligning your meetings with your organization’s objectives.”\u003c\/p\u003e\u003cp\u003eDon Welsh – President and CEO – Destination Marketing Association International\u003c\/p\u003e\u003cp\u003e“This book will become required reading for C-level executives, directors, seasoned event professionals, and those choosing to pursue experiential marketing and event careers.”\u003c\/p\u003e\u003cp\u003eKevin G. Kirby – 2014-2015 Chairman of International Board of Directors of Meeting Professionals International (MPI), Former Head of Marketing and Sales at Hard Rock International\u003c\/p\u003e\u003cp\u003e“A must-read for commercial and communication leaders to know how to make meetings and events an investment instead of a cost.”\u003c\/p\u003e\u003cp\u003eFabrice Chouraqui – President – Novartis Pharmaceuticals USA\u003c\/p\u003e\u003cp\u003e“A cleverly written piece that uses a common-sense approach to solving important, complex business issues.”\u003c\/p\u003e\u003cp\u003eCindy D’Aoust – President and CEO – Cruise Lines International Association\u003c\/p\u003e\u003cp\u003e“I hope it becomes required reading in boardrooms globally.”\u003c\/p\u003e\u003cp\u003eCarl Winston – Director – L. Robert Payne School of Hospitality and Tourism Management at San Diego State University\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Swantegy USA LLC","offers":[{"title":"Default Title","offer_id":47023532114160,"sku":"9780999556108","price":28.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780999556108_p0.jpg?v=1763950425","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780999556108","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}