{"product_id":"9781071998854","title":"A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)","description":"The fourth edition of \u003cstrong\u003eA Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)\u003c\/strong\u003e\u003cem\u003e\u003cstrong\u003e\u003c\/strong\u003e \u003c\/em\u003eguides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conducting and teaching research to communicate the fundamentals of PLS-SEM with limited emphasis on equations and symbols, instead, explaining the details in straightforward language. A running case study on corporate reputation follows the different steps in this technique so readers can better understand the research applications.\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003eThis edition has been thoroughly updated, featuring the latest version of the popular software package SmartPLS 4. New topics have been added throughout the text. ","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":49716536836336,"sku":"9781071998854","price":90.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781071998854","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}