{"product_id":"9781078176569","title":"Gorilla Gift Notebook: I Love Gorillas Vintage 6x9 Dot Grid Dotted 120 Pages School College Notebook","description":"\u003cp\u003e\u003cb\u003eThe classic guide to personal and public image making--now updated for the digital age\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe groundbreaking, critically acclaimed original edition of \u003ci\u003eHigh Visibility\u003c\/i\u003e established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession!\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eHigh Visibility\u003c\/i\u003e brilliantly captures the how, why, and what of the celebrity-building process.\"\u003cbr\u003e--Al Reis, bestselling author of \u003ci\u003ePositioning and Marketing Warfare\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eHigh Visibility\u003c\/i\u003e is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology.\"\u003cbr\u003e--Peter Carlson, \u003ci\u003eWashington Post\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eToday, it's not just what you know or who you know--it's who knows you. \u003ci\u003eHigh Visibility\u003c\/i\u003e is the difference between being just a member of the crowd and becoming a highly recognized individual.\u003c\/p\u003e","brand":"Amazon Digital Services LLC - KDP Print US","offers":[{"title":"Default Title","offer_id":47010393456880,"sku":"9781078176569","price":6.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781078176569_p0.jpg?v=1763674880","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781078176569","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}