{"product_id":"9781101032800","title":"The Complete Idiot's Guide to Branding Yourself","description":"\u003cp\u003e\u003ci\u003eA brand new look at a time-tested business practice. \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eUsing powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: \u003c\/p\u003e\u003cp\u003e? An in-depth understanding of the principles of successful brand building-in any context \u003c\/p\u003e\u003cp\u003e? Practical tools to build and manage powerful relationships \u003c\/p\u003e\u003cp\u003e? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both \u003c\/p\u003e\u003cp\u003e? Advanced techniques to continually refine your unique personal brand\u003c\/p\u003e","brand":"DK","offers":[{"title":"Default Title","offer_id":47300778655984,"sku":"9781101032800","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101032800_p0.jpg?v=1763684531","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101032800","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}