{"product_id":"9781101046432","title":"Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences","description":"\u003cb\u003eThe \u003ci\u003eWall Street Journal\u003c\/i\u003e and \u003ci\u003eBusinessWeek\u003c\/i\u003e bestseller-fully revised and updated\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion.\u003cbr\u003e\u003cbr\u003e Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them.\u003cbr\u003e\u003cbr\u003e Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47120324329712,"sku":"9781101046432","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101046432_p0.jpg?v=1763684911","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101046432","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}