{"product_id":"9781101050774","title":"Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget","description":"\u003cb\u003eThe only guide for the small business owner to create a revenue-enhancing website that lets them compete with the \"big boys.\"\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAward-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another \"graphic design for the web\" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:\u003cbr\u003e\u003cbr\u003e ? Enhancing brand awareness\u003cbr\u003e ? Creating graphic designs that keep customers engaged and not confused\u003cbr\u003e ? Writing web-savvy content\u003cbr\u003e ? Capitalizing on user feedback\u003cbr\u003e ? Making the most of search engine optimization\u003cbr\u003e ? Using blogs and social networking sites to increase traffic and get the word out","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47133217915120,"sku":"9781101050774","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101050774_p0.jpg?v=1763684721","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101050774","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}