{"product_id":"9781101136270","title":"Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others","description":"\u003cb\u003eIn a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-\"borrowing\". \u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In \u003ci\u003eBorrowing Brilliance\u003c\/i\u003e he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: \u003cbr\u003e\u003cbr\u003e ?Defining-Define the problem you're trying to solve. \u003cbr\u003e\u003cbr\u003e ?Borrowing-Borrow ideas from places with a similar problem. \u003cbr\u003e\u003cbr\u003e ?Combining-Connect and combine these borrowed ideas. \u003cbr\u003e\u003cbr\u003e ?Incubating-Allow the combinations to incubate into a solution. \u003cbr\u003e\u003cbr\u003e ?Judging-Identify the strength and weakness of the solution. \u003cbr\u003e\u003cbr\u003e ?Enhancing-Eliminate weak points while enhancing strong ones. \u003cbr\u003e\u003cbr\u003e Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47106255749360,"sku":"9781101136270","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101136270_p0.jpg?v=1763685102","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101136270","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}