{"product_id":"9781101139929","title":"Down to Business: The First 10 Steps to Entrepreneurship for Women","description":"\u003cb\u003e A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry. \u003cbr\u003e\u003cbr\u003e \u003ci\u003eDown to Business\u003c\/i\u003e expands on Villarosa's proven \"First 10 Steps to Entrepreneurship for Women\" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on:\u003cbr\u003e\u003cbr\u003e ?How to develop realistic business ideas by researching the industry \u003cbr\u003e\u003cbr\u003e ?Analyzing a competitor's marketing approach and attracting your ideal customer \u003cbr\u003e\u003cbr\u003e ? Accumulating the start-up funds you need, from recruiting investors to using loans wisely \u003cbr\u003e\u003cbr\u003e ?Scouting the ideal location \u003cbr\u003e\u003cbr\u003e ? Creating a sound business plan-and beyond-with a simple, step-by-step strategy \u003cbr\u003e\u003cbr\u003e Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, \u003ci\u003eDown to Business\u003c\/i\u003e will get you motivated to dust off your dream and get your plan into action.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47133299540208,"sku":"9781101139929","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101139929_p0.jpg?v=1763685182","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101139929","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}