{"product_id":"9781101148525","title":"The Complete Idiot's Guide to Target Marketing","description":"\u003cp\u003e\u003ci\u003eTwenty-first century tools and tactics to get the word out.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eYou want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. \u003ci\u003eThe Complete Idiot's Guide® to Target Marketing\u003c\/i\u003e is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn:\u003c\/p\u003e\u003cp\u003e*Five easy steps to identify the most lucrative niche markets\u003c\/p\u003e\u003cp\u003e*Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs\u003c\/p\u003e\u003cp\u003e*Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas\u003c\/p\u003e\u003cp\u003e*Highly-effective and low-budget advertising strategies and customer retention techniques\u003c\/p\u003e","brand":"DK","offers":[{"title":"Default Title","offer_id":47133196386544,"sku":"9781101148525","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101148525_p0.jpg?v=1763685247","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101148525","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}