{"product_id":"9781101163375","title":"How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs, and Podcasts","description":"\u003cb\u003eRead Lena Claxton and Alison Woo's posts on the Penguin Blog.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe essential resource for building a global community of customers.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eHow to Say It®: Marketing with New Media\u003c\/i\u003e provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47076976460016,"sku":"9781101163375","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101163375_p0.jpg?v=1763685429","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101163375","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}