{"product_id":"9781101175262","title":"Homo Zapiens","description":"The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology. A bestseller in Russia, \u003cb\u003eHomo Zapiens\u003c\/b\u003e displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth, disapproval from the conservative Moscow literary world, and critical acclaim worldwide.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47133225025776,"sku":"9781101175262","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101175262_p0.jpg?v=1763685733","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101175262","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}