{"product_id":"9781101195765","title":"Street Smarts: An All-Purpose Tool Kit for Entrepreneurs","description":"\u003cb\u003e \"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit.\"-Tom Peters \u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. \u003cbr\u003e\u003cbr\u003e Brodsky shares his hard-earned wisdom every month in \u003ci\u003eInc.\u003c\/i\u003e magazine, in the hugely popular \"Street Smarts\" column he cowrites with Bo Burlingham.  Now they've adapted their best advice into a comprehensive guide for anyone running a small business.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47077048877296,"sku":"9781101195765","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101195765_p0.jpg?v=1763685859","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101195765","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}