{"product_id":"9781101216484","title":"Grapevine: Why Buzz Was a Fad but Word of Mouth Is Forever","description":"\u003cb\u003eWord of mouth is an amazingly powerful force — but how does it \u003ci\u003ereally\u003c\/i\u003e work?\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003eBusinesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.\u003cbr\u003e\u003cbr\u003eAs the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eGrapevine\u003c\/i\u003e, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47116552405232,"sku":"9781101216484","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101216484_p0.jpg?v=1763686430","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101216484","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}