{"product_id":"9781101444047","title":"The Complete Idiot's Guide to Memes: Find Out What Makes an Idea Catch On","description":"\u003cp\u003e\u003ci\u003eThe ways of memes.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMemes are \"viruses of the mind\" - symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like \"Where's the beef?\" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. \u003ci\u003eThe Complete Idiot's Guide® to Memes\u003c\/i\u003e explains how memes work, how they spread, and what memes tell us about how we make sense of our world.\u003c\/p\u003e\u003cp\u003e?First book to cover all types of memes, including viral memes in the digital age\u003c\/p\u003e\u003cp\u003e?Features the \u003ci\u003eMost Influential Memes in History\u003c\/i\u003e and the \u003ci\u003eTen Biggest Internet Memes\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"DK Publishing, Inc.","offers":[{"title":"Default Title","offer_id":47119083831536,"sku":"9781101444047","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101444047_p0.jpg?v=1763687273","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101444047","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}