{"product_id":"9781101517635","title":"Super Mario: How Nintendo Conquered America","description":"\u003cb\u003eThe story of Nintendo's rise and the beloved icon who made it possible. \u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. \u003cbr\u003e\u003cbr\u003e The saga of Mario, the portly plumber who became the most successful franchise in the history of gaming, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in the American market. Lawsuits, Hollywood, die- hard fans, and face-offs with Sony and Microsoft are all part of the drama. \u003cbr\u003e\u003cbr\u003e Find out about: \u003cbr\u003e\u003cbr\u003e *Mario's eccentric yet brilliant creator, Shigeru Miyamoto, who was tapped for the job because was considered expendable. \u003cbr\u003e\u003cbr\u003e *Minoru Arakawa, the son-in-law of Nintendo's imperious president, who bumbled his way to success. *The unexpected approach that allowed Nintendo to reinvent itself as the gaming system for the non-gamer, especially now with the Wii Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47128028020976,"sku":"9781101517635","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101517635_p0.jpg?v=1763687512","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101517635","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}