{"product_id":"9781101559031","title":"How to Say It: Business to Business Selling: Power Words and Strategies from the World's Top Sales Experts","description":"There are approximately 35 million business to business sales reps in  the  country selling everything from books and computers to furniture and  flooring.  They know as well as anyone that selling to other businesses is not the  same as  selling to consumers. Businesses have different budgets, needs, demands,  and  expectations from those of general consumers. That means an entirely  different  skill set is required of business to business sales reps.\u003cp\u003e\u003ci\u003eHow to Say It: Business to Business Selling\u003c\/i\u003e is the only book of  its  kind that caters exclusively to business to business sales professionals.  Its  short chapters provide tips and strategies tailored especially for the  unique  business to business selling process. You'll learn how to:\u003c\/p\u003e\u003cp\u003eMotivate Yourself to Sell \u003cbr\u003eCraft an Elevator Pitch \u003cbr\u003eFind Hot Sales Leads \u003cbr\u003eMake a Cold Call \u003cbr\u003eUse Voicemail to Sell \u003cbr\u003eGive a Sales Presentation \u003cbr\u003eWrite a Sales Proposal \u003cbr\u003eGive a Product Demo \u003cbr\u003eNegotiate the Best Deal \u003cbr\u003eClose a Sale \u003cbr\u003eCreate a Powerful Sales Process \u003cbr\u003eSell to Top Executives \u003cbr\u003eBuild Sales Partnerships \u003cbr\u003eGet a Customer Referral \u003cbr\u003eAccelerate Your Sales Cycle\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWith How to Say It: Business to Business Selling\u003c\/i\u003e you can sell  business  to business like a seasoned pro.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47076986945776,"sku":"9781101559031","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101559031_p0.jpg?v=1763687966","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101559031","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}