{"product_id":"9781101561324","title":"The Wide Lens: What Successful Innovators See That Others Miss","description":"How can great companies do everything right - identify real customer  needs, deliver excellent innovations, beat their competitors to market -  and still fail?\u003cp\u003eThe sad truth is that many companies fail because they focus too  intensely on their own innovations, and then neglect the innovation  ecosystems on which their success depends.  In our increasingly  interdependent world, winning requires more than just delivering on your  own promises.  It means ensuring that a host of partners -some visible,  some hidden- deliver on their promises, too.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThe Wide Lens\u003c\/i\u003e, innovation expert Ron Adner draws on over a  decade of research and field testing to take you on far ranging journeys  from Kenya to California, from transport to telecommunications, to reveal  the hidden structure of success in a world of interdependence.\u003c\/p\u003e\u003cp\u003eA riveting study that offers a new perspective on triumphs like  Amazon's e-book strategy and Apple's path to market dominance; monumental  failures like Michelin with run-flat tires and Pfizer with inhalable  insulin; and still unresolved issues like electric cars and electronic  health records, \u003ci\u003eThe Wide Lens\u003c\/i\u003e offers a powerful new set of frameworks and  tools that will multiply your odds of innovation success.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Wide Lens\u003c\/i\u003e will change the way you see, the way you think -  and the way you win.\u003c\/p\u003e","brand":"Temple Publications International, Inc.","offers":[{"title":"Default Title","offer_id":47300792058096,"sku":"9781101561324","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101561324_p0.jpg?v=1763687728","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101561324","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}