{"product_id":"9781101568118","title":"The Big Payback: The History of the Business of Hip-Hop","description":"\u003cb\u003e“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—\u003ci\u003eA.V. Club\u003cbr\u003e\u003cbr\u003e\u003c\/i\u003eTHE INSPIRATION FOR THE VH1 SERIES \u003ci\u003e\u003ci\u003eTHE BREAKS\u003c\/i\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cbr\u003eThe Big Payback\u003c\/i\u003e takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the  Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this  four-decade-long journey from the studios where the first rap records  were made to the boardrooms where the big deals were inked, \u003ci\u003eThe Big  Payback\u003c\/i\u003e tallies the list of who lost and who won. Read the secret  histories of the early long-shot successes of Sugar Hill Records and  Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the  marketing of gangsta rap, and the rise of artist\/ entrepreneurs like  Jay-Z and Sean “Diddy” Combs.\u003cbr\u003e\u003cbr\u003e300 industry giants like Def Jam founders Rick Rubin and Russell  Simmons gave their stories to renowned hip-hop journalist Dan Charnas,  who provides a compelling, never-before-seen, myth-debunking view into  the victories, defeats, corporate clashes, and street battles along the  40-year road to hip-hop's dominance.\u003cp\u003e\u003cb\u003eINCLUDES PHOTOGRAPHS\u003c\/b\u003e\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47106502525168,"sku":"9781101568118","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101568118_p0.jpg?v=1763687796","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101568118","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}