{"product_id":"9781101572177","title":"Screw Business As Usual: Turning Capitalism into a Force for Good","description":"\u003cb\u003eRICHARD BRANSON\u003c\/b\u003e, one of the world's most famous and admired  business leaders, argues that it's time to turn capitalism upside down-to  shift our values from an exclusive focus on profit to also caring for  people, communities and the planet.\u003cbr\u003e\u003cbr\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAs he writes: \u003cbr\u003e\"It's a vibrant and definite sea change from the way business was always  done, when financial profit was a driving force. Today, people aren't  afraid to say, \u003ci\u003eScrew business as usual!\u003c\/i\u003e-and show they mean it.\u003c\/p\u003e\u003cp\u003e\"It's amazing how I keep coming across the same message, from bustling  global cities to the townships of South Africa to small villages in India  to G8 climate conferences.\u003c\/p\u003e\u003cp\u003e\"It's no coincidence that so many people are talking about the same  thing. There's a real buzz in the air. Change is happening.\u003c\/p\u003e\u003cp\u003e\"People often associate me with challenges, with trying to break  records while sailing the Atlantic or flying in a jet stream in a balloon  or going into space with Virgin Galactic. But this book isn't just about  fun and adventure and exceeding one's wildest dreams. It's a different  kind of business book. It's about revolution. My message is a simple one:  business as usual isn't working. In fact, business as usual is wrecking  this planet. Resources are being used up; the air, the sea, the land are  all heavily polluted. The poor are getting poorer. Many are dying of  starvation or because they can't afford a dollar a day for lifesaving  medicine.\u003c\/p\u003e\u003cp\u003e\"But my message is not all doom and gloom. I will describe how I think  business can help fix things and create a more prosperous world for  everyone. I happen to believe in business because I believe that business  is a force for good. By that I mean that \u003ci\u003edoing good is good for  business\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\"Doing the right thing can be profitable. I will show how this works  step by step in the following pages. It's the core message of this book.  I often say, 'Have fun and the money will come.' I still believe that,  but now I am saying, '\u003ci\u003eDo good, have fun and the money will come\u003c\/i\u003e.'\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFrom the Hardcover edition.\u003c\/i\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47133324574960,"sku":"9781101572177","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101572177_p0.jpg?v=1763688499","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101572177","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}