{"product_id":"9781101572368","title":"The Ultralight Startup: Launching a Business Without Clout or Capital","description":"\u003cb\u003e“When  I was first starting out, I had to learn many things by trial and error, and I  know I could have saved myself a lot of grief if someone had given me advice on  what to do. I hope this book will help and inspire you to pursue your passion  while avoiding some of the mistakes I  made.”\u003c\/b\u003e\u003cp\u003eIt’s easier than  ever before to launch a startup. But in a world where barriers to entry are  virtually nonexistent and everyone wants to be the next Facebook, competition is  fierce. If you’re just beginning and lack the money and clout to make an  automatic splash, how do you differentiate yourself from all the  rest?\u003c\/p\u003e\u003cp\u003eJason Baptiste  knows firsthand what it takes. After launching his first company while still in  college, he cofounded his current venture, Onswipe, in his early twenties,  turning it into a multimillion-dollar company in less than a year. Now, drawing  on his own experience as a bootstrapping but hungry entrepreneur, as well as on  examples from today’s most famous companies, he guides would-be tech moguls  through every stage of the process—from testing a concept to acquiring customers  to determining the best pricing model—in a cheap, practical way. Among his  strategies:\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e•  Build the product you wish you had: \u003c\/b\u003eFour­square  founder Dennis Crowley created an early version of his product because he wanted  to keep in touch with former colleagues.\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e•  It doesn’t have to be sexy to make money: \u003c\/b\u003eDropbox took the  world by storm by offering a great solution to a mundane problem—online  storage.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e • Be bold when promoting yourself:  Online payment service WePay capitalized on dissatis­faction with industry  leader PayPal by dumping six hundred pounds of ice in front of a developer  conference.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e• Attract fans to attract customers:  Budget tracking site Mint.com  created its initial user base by offering original and useful content about  per­sonal finance.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eBaptiste shows you don’t need an  MBA, a trust fund, or even experience running your own com­pany to become a star  in the tech world. \u003ci\u003eThe Ultralight Startup  \u003c\/i\u003eis a comprehensive, easy-to-follow guide that will prepare any  entrepreneur to take his or her idea to the next level.  \u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47133282337008,"sku":"9781101572368","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101572368_p0.jpg?v=1763687862","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101572368","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}