{"product_id":"9781101572825","title":"Just My Type: A Book about Fonts (PagePerfect NOOK Book) - TEST","description":"\u003cb\u003eA hugely entertaining and revealing guide to the history of type  that asks, What does your favorite font say about you? \u003c\/b\u003e\u003cp\u003eFonts surround us every day, on street signs and buildings, on movie  posters and books, and on just about every product we buy. But where do  fonts come from, and why do we need so many? Who is responsible for the  staid practicality of Times New Roman, the cool anonymity of Arial, or  the irritating levity of Comic Sans (and the movement to ban it)?\u003c\/p\u003e\u003cp\u003eTypefaces are now 560 years old, but we barely knew their names  until about twenty years ago when the pull-down font menus on our first  computers made us all the gods of type. Beginning in the early days of  Gutenberg and ending with the most adventurous digital fonts, Simon  Garfield explores the rich history and subtle powers of type. He goes  on to investigate a range of modern mysteries, including how Helvetica  took over the world, what inspires the seeming ubiquitous use of Trajan  on bad movie posters, and exactly why the all-type cover of \u003ci\u003eMen are  from Mars, Women are from Venus\u003c\/i\u003e was so effective. It also examines  why the \"T\" in the Beatles logo is longer than the other letters and  how Gotham helped Barack Obama into the White House. A must-have book  for the design conscious, \u003ci\u003eJust My Type\u003c\/i\u003e's cheeky irreverence will  also charm everyone who loved \u003ci\u003eEats, Shoots \u0026amp; Leaves\u003c\/i\u003e and  \u003ci\u003eSchott's Original Miscellany\u003c\/i\u003e.\u003c\/p\u003e","brand":"Penguin Group (USA)","offers":[{"title":"Default Title","offer_id":47133325918448,"sku":"9781101572825","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101572825_p0.jpg?v=1763688301","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101572825","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}