{"product_id":"9781101580332","title":"Save More Tomorrow: Practical Behavioral Finance Solutions to Improve 401(k) Plans","description":"One of the world’s top experts in  behavioral  finance offers innovative strategies for improving 401(k)  plans\u003cb\u003e.\u003cbr\u003e\u003c\/b\u003e\u003cp\u003eHalf of Americans do not have access  to a retirement  saving\u003cb\u003e  \u003c\/b\u003eplan\u003cb\u003e \u003c\/b\u003eat\u003cb\u003e \u003c\/b\u003etheir\u003cb\u003e  \u003c\/b\u003eworkplace.\u003cb\u003e \u003c\/b\u003eOf\u003cb\u003e  \u003c\/b\u003ethose\u003cb\u003e  \u003c\/b\u003ewho\u003cb\u003e \u003c\/b\u003edo about a third  fail to join. And those  who do join tend to save too little and often make  unwise investment  decisions.  In short, the 401(k) world is in crisis, and  workers need  help.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSave More Tomorrow \u003c\/i\u003eprovides  that  help by focusing on the behavioral challenges that led to this  crisis inertia,  limited self-control, loss aversion, and myopia—and  transforms them into  behavioral solutions. These solutions, or tools,  are based on cutting edge  behavioral finance research and they can  dramatically improve outcomes by, for  example, helping employees:\u003c\/p\u003e\u003cp\u003e\u003cb\u003e-Save,\u003c\/b\u003e  even if  they aren’t ready to do so now, by using future  enrollment.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e-Save  more\u003c\/b\u003e by showing them  images of their  future selves.\u003c\/p\u003e\u003cb\u003e-Save  smarter\u003c\/b\u003e by reshuffling the order of funds   on the investment menu. \u003cbr\u003e\u003cp\u003e\u003ci\u003eSave More Tomorrow\u003c\/i\u003e is the first  comprehensive  application of behavioral finance to improve retirement outcomes.  It  also makes it easy for plan sponsors and their advisers to apply these   behavioral tools using its innovative Behavioral Audit  process.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47120887120112,"sku":"9781101580332","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101580332_p0.jpg?v=1763688502","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101580332","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}