{"product_id":"9781101595336","title":"Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results","description":"Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where \"likes\" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . .  As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi­tized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47072757678320,"sku":"9781101595336","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101595336_p0.jpg?v=1763688695","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101595336","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}