{"product_id":"9781101621783","title":"You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself","description":"\u003cb\u003eThe author of the bestselling \u003ci\u003eYou Are Not So Smart\u003c\/i\u003e shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eDavid McRaney’s first book, \u003ci\u003eYou Are Not So Smart\u003c\/i\u003e, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon.\u003cbr\u003e\u003cbr\u003eLike \u003ci\u003eYou Are Not So Smart\u003c\/i\u003e, \u003ci\u003eYou Are Now Less Dumb\u003c\/i\u003e is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including:\u003cul\u003e\n\u003cli\u003eThe Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us)\u003c\/li\u003e\n\u003cli\u003eSunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”)\u003c\/li\u003e\n\u003cli\u003eDeindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)\u003c\/li\u003e\n\u003c\/ul\u003eMcRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47106263744752,"sku":"9781101621783","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101621783_p0.jpg?v=1763688951","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101621783","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}