{"product_id":"9781101662045","title":"One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business","description":"\u003cb\u003e\"We Bring Good Things to Life\"\u003cbr\u003e\"It’s Not TV, It’s HBO\"\u003cbr\u003e\"Visa: It’s Everywhere You Want to Be\"\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003eThese aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47112429764848,"sku":"9781101662045","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101662045_p0.jpg?v=1763689580","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101662045","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}