{"product_id":"9781101986332","title":"The Performance Cortex : How Neuroscience Is Redefining Athletic Genius","description":"We are proud to share this enthusiastic praise from influential blurbers of The Performance Cortex (Jon Wertheim is also a contributing correspondent for 60 Minutes and CBS News).\u003cp\u003eTo use a voguish sports catchphrase, The Performance Cortex is ‘next level.’ We’ve heard a lot about ‘mental toughness’ and ‘hard-wiring for success,’ but now Zach Schonbrun reveals the latest science on how elite athletic feats are actually accomplished. Fans will understand the genius behind all sports more clearly after reading this book. And they can, with pleasure. Schonbrun has mastered the art of writing gracefully about dense—and potential groundbreaking—material. \u003cbr\u003e--Jon Wertheim, executive editor Sports Illustrated, and co-author of This is Your Brain on Sports and Scorecasting\u003c\/p\u003e\u003cp\u003eZach Schonbrun’s The Performance Cortex is full of insight into the next wave of athletic training, the relationship between the mind and the body, and the cutting edge neuroscience that seeks to explore and exploit this interaction to create better athletes. This accessible account will leave every reader wishing they had known all this before.\u003cbr\u003e--Glenn Stout, author and Series Editor of The Best American Sports Writing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Penguin Group (USA)","offers":[{"title":"Default Title","offer_id":47036571943152,"sku":"9781101986332","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101986332_p0.jpg?v=1763690495","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101986332","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}