{"product_id":"9781101992531","title":"Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual","description":"\u003cb\u003eIn this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, \u003ci\u003eLet My People Go Surfing\u003c\/i\u003e is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.\u003cbr\u003e\u003cbr\u003e\"This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis.\" --From the Foreword by Naomi Klein, bestselling author of \u003ci\u003eThis Changes Everything\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFrom the Trade Paperback edition.\u003c\/i\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47077225136368,"sku":"9781101992531","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781101992531_p0.jpg?v=1763690262","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781101992531","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}