{"product_id":"9781118001288","title":"It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused","description":"Ruthlessly focus on what's convenient for customers, not what's convenient for you \u003cp\u003eNinety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied.\u003c\/p\u003e \u003cp\u003eSpeaker and salesperson Michael Aun shares these secrets and many more in \u003ci\u003eIt's the Customer, Stupid!\u003c\/i\u003e, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet proven steps to REALLY put your customer at the center of what you do\u003c\/li\u003e \u003cli\u003eDistinguish your business from the competition by understanding the principle that good sales ARE good service\u003c\/li\u003e \u003cli\u003eAuthor received the Toastmasters \"World Championship of Public Speaking\" award and is also a full-time businessman practicing what he preaches daily\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eIt's the Customer, Stupid!\u003c\/i\u003e reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136039108848,"sku":"9781118001288","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118001288_p0.jpg?v=1763691604","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118001288","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}