{"product_id":"9781118001622","title":"Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society","description":"Answers to the 12 most common and critical questions about corporate giving \u003cp\u003eIn this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship\u003c\/li\u003e \u003cli\u003eReveals how an effective philanthropic program and commitment can be incorporated in any organization\u003c\/li\u003e \u003cli\u003eContains a comprehensive review of the information corporations need to make informed decisions about giving\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47136166445296,"sku":"9781118001622","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118001622_p0.jpg?v=1763692308","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118001622","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}