{"product_id":"9781118005705","title":"The Quest for Alpha: The Holy Grail of Investing","description":"The final word on passive vs. active investing \u003cp\u003eThe debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In \u003ci\u003eThe Quest for Alpha: The Holy Grail of Investing\u003c\/i\u003e, author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is likely to prove futile as the associated expenses-costs, fees, and time spent analyzing individual stocks and the overall market-are likely to exceed any benefits gained. The book\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003ePresents research, data, and quotations that reveal it's extremely difficult to outperform the market\u003c\/li\u003e \u003cli\u003eExplains why investors should focus on asset allocation, fund construction, costs, tax efficiency, and the building of a globally diversified portfolio that minimizes, if not eliminates, the taking of idiosyncratic, uncompensated risks\u003c\/li\u003e \u003cli\u003eOther titles by Swedroe: \u003ci\u003eThe Only Guide to Alternative Investments You'll Ever Need and The Only Guide You'll Ever Need for the Right Financial Plan\u003c\/i\u003e\n\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eInvestors are on a never-ending search for a money manager who will deliver returns above the appropriate risk-adjusted benchmark, aka the \"Holy Grail of Investing.\" \u003ci\u003eThe Quest for Alpha\u003c\/i\u003e demonstrates that it's a loser's game-while it's possible to win, it's so unlikely that you shouldn't try.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113680191728,"sku":"9781118005705","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118005705_p0.jpg?v=1763691712","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118005705","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}