{"product_id":"9781118006337","title":"What Is So Real About Real Options, and Why Are They Optional?","description":"\u003cb\u003ePraise for \u003ci\u003eModeling Risk, Second Edition\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\"Unavoidable for any professional . . . logical, concrete, and conclusive approach.\"\u003cbr\u003e —\u003cb\u003eJean Louis Vaysse\u003c\/b\u003e, Vice President of Marketing, Airbus (France)\u003c\/p\u003e \u003cp\u003e\"A must-have, must-read book with practical applications of risk analysis.\"\u003cbr\u003e —\u003cb\u003eGlenn Kautt\u003c\/b\u003e, President and Chairman, The Monitor Group, Inc.\u003c\/p\u003e \u003cp\u003e\"Clear step-by-step approach . . . latest technology in decision making for real-world business.\"\u003cbr\u003e —\u003cb\u003eDr. Paul W. Finnegan\u003c\/b\u003e, Vice President, Alexion Pharmaceuticals, Inc.\u003c\/p\u003e \u003cp\u003e\"A must-read for product portfolio managers . . . captures risk exposure of strategic investments.\"\u003cbr\u003e —\u003cb\u003eRafael E. Gutierrez\u003c\/b\u003e, Executive Director of Strategic Marketing and Planning, Seagate Technology LLC\u003c\/p\u003e \u003cp\u003e\"Clearly organized and tool-supported exploration of real-life business risks, options, and strategy.\"\u003cbr\u003e —\u003cb\u003eRobert Mack\u003c\/b\u003e, Vice President, Distinguished Analyst, Gartner, Inc.\u003c\/p\u003e \u003cp\u003e\"Valuable tools for corporations to deliver value to shareholders and society even in rough times.\"\u003cbr\u003e —\u003cb\u003eDr. Markus Götz Junginger\u003c\/b\u003e, Lead Partner, Gallup (Germany)\u003c\/p\u003e \u003cp\u003e\"Powerful toolset for portfolio\/program managers to make rational choices among alternatives.\"\u003cbr\u003e —\u003cb\u003eRear Admiral James Greene (U.S. Navy, Retired)\u003c\/b\u003e, Acquisition Chair, Naval Postgraduate School\u003c\/p\u003e \u003cp\u003e\"Pragmatic powerful risk techniques, valuable theoretical insights, and analytics useful in any industry.\"\u003cbr\u003e —\u003cb\u003eDr. Robert S. Finocchiaro\u003c\/b\u003e, Director, Corporate R\u0026amp;D Services, 3M\u003c\/p\u003e \u003cp\u003e\"Clear road map and breadth of topics to create dynamic risk-adjusted strategies and options.\"\u003cbr\u003e —\u003cb\u003eJeffrey A. Clark\u003c\/b\u003e, Vice President, Strategic Planning, The Timken Company\u003c\/p\u003e \u003cp\u003e\"Most important risk tools in one volume . . . a definitive source on risk management with vivid examples.\"\u003cbr\u003e —\u003cb\u003eDr. Ricardo Valerdi\u003c\/b\u003e, Engineering Systems, Massachusetts Institute of Technology\u003c\/p\u003e \u003cp\u003e\"Full range of flexible methodologies and applications for quantifying and mitigating risk for effective enterprise risk management.\"\u003cbr\u003e —\u003cb\u003eRaymond Heika\u003c\/b\u003e, Director, Strategic Planning, Northrop Grumman Corporation\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113769681136,"sku":"9781118006337","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781118006337_p0.jpg?v=1763692592","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781118006337","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}